Let’s go Smooth Sailing ⛵

Three men building a sandcastle, or rather discussing it
Even building a sand castle requires good team communication
  • Working on quality projects: where user research is done properly in order to understand the real problems of real users
  • Making an impact: not only directly for customers but also within an organization by talking to the C-level and making long term changes.
  • Having time for my family: I live in Bruges (very nice) and have two daughters to see grow up. Having control over where and when I work is a prerequisite.
  • Work with and coach young people: for instance, Nerdlab, an informal art and tech school, or Open Summer of Code, a hackathon for students that got a bit out of hand, are great places to help others.

He said, “Well, yes… six. Maybe we should think of building a team?”

Jonas and Hannes building a sandcastle in cold weather
Jonas & Hannes

And so our own design studio, Smooth Sailing was launched.

The sea towards good software is rough; these smooth sailors will make sure you can experience the journey in a much more relaxing way.

Ow yes, check the Smooth Sailing website to see what it is all about!

The focus on Durable design

We believe that design is not a phase or a project but a continuous process in your organization, a process of matching the user insights with business goals and the engineering roadmap.

  • Product management: guide the processes within an organisation to get sales, customer success, management and engineering working together on a valuable product.
  • Design research: placing the end-users at the heart of the organisation, deeply understanding their needs and the effect those needs have on the software product.
  • Digital design: shaping these needs into features and interfaces so they fit the technological and client service reality.
Dieter, Inti, Alex and Hannes, the current Smooth Sailing team
Team pictures made in Oostende by Ine

We can’t wait to onboard!

Our whiteboard is full of ideas, our stand-ups and retrospectives are planned, but there is a spot for new projects where we can set sail to and discover new lands!



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Hannes D'Hulster

Hannes D'Hulster

Lead product designer & founder of Smooth sailing: the durable design studio. Fan of simplicity and complexity.