A hypothesis is the expression of a clear choice accompanied by honest uncertainty.

And how it represents Durable Design.

Three men building a sandcastle, or rather discussing it
Even building a sand castle requires good team communication

Have you ever worked on a project where something looks off and it’s easy to adjust, but your designer says no? If the designer would just make this simple change, but still no!

A bridge going into a tunnel
Photo by Jessica Monte from Pexels

Hannes D'Hulster

Lead product designer & founder of Smooth sailing: the durable design studio. Fan of simplicity and complexity.

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